Case Studies
Case Study 02
A Sustainable Clothing Brand in New York, NY
Challenges:
• Lack of brand recognition: The brand had a strong mission but struggled to differentiate itself in a competitive market.
• Low customer retention: Many buyers purchased once but didn’t return.
• High cart abandonment rates: Customers added items to their carts but did not complete purchases.
Challenges:
• Lack of brand recognition: The brand had a strong mission but struggled to differentiate itself in a competitive market.
• Low customer retention: Many buyers purchased once but didn’t return.
• High cart abandonment rates: Customers added items to their carts but did not complete purchases.
E-Commerce – Scaling a Sustainable Fashion Brand from 5 to 7 Figures Client:
✅ Influencer & UGC (User-Generated Content) Marketing:
• Partnered with eco-conscious fashion influencers to showcase the brand’s commitment to sustainability.
• Encouraged customers to share their outfits on Instagram with a branded hashtag for social proof.
✅ Conversion Rate Optimization (CRO):
• Redesigned the website to improve mobile-friendliness, speed, and user experience.
• Implemented one-click checkout options like Apple Pay and Google Pay.
• Added exit-intent pop-ups offering a 10% discount for first-time buyers.
✅ Social Media Advertising (Facebook, Instagram, TikTok):
• Created highly targeted ad campaigns featuring behind-the-scenes videos of ethical production, customer testimonials, and limited-time offers.
• Implemented dynamic retargeting ads for people who visited the website but didn’t make a purchase.
✅ Email Marketing Automation: • Developed a three-step abandoned cart email sequence offering exclusive discounts and reminding customers of their cart items.
• Created a loyalty rewards program to encourage repeat purchases.
• Partnered with eco-conscious fashion influencers to showcase the brand’s commitment to sustainability.
• Encouraged customers to share their outfits on Instagram with a branded hashtag for social proof.
✅ Conversion Rate Optimization (CRO):
• Redesigned the website to improve mobile-friendliness, speed, and user experience.
• Implemented one-click checkout options like Apple Pay and Google Pay.
• Added exit-intent pop-ups offering a 10% discount for first-time buyers.
✅ Social Media Advertising (Facebook, Instagram, TikTok):
• Created highly targeted ad campaigns featuring behind-the-scenes videos of ethical production, customer testimonials, and limited-time offers.
• Implemented dynamic retargeting ads for people who visited the website but didn’t make a purchase.
✅ Email Marketing Automation: • Developed a three-step abandoned cart email sequence offering exclusive discounts and reminding customers of their cart items.
• Created a loyalty rewards program to encourage repeat purchases.
Strategy & Approach
🛍️ 4X increase in revenue within 6 months
🛍️ 60% increase in returning customers
🛍️ 45% higher engagement on social media
🛍️ 35% reduction in cart abandonment rate
Results
A well-executed social media, influencer, and email marketing strategy turned this small sustainable brand into a recognized leader in the ethical fashion space.
