Case Studies
Case Study 01
Client: A Bariatric Surgery Clinic in Los Angeles, CA
Challenges:
Despite being led by an experienced surgeon, this bariatric surgery clinic was struggling to attract new patients.
The clinic faced several issues:
• Limited Online Visibility: The website was not ranking well on Google, making it difficult for potential patients to find the clinic.
• Lack of Patient Awareness: Many people interested in weight loss surgery were unfamiliar with different procedures, such as gastric sleeve, gastric bypass, and lap-band surgery.
• Poor Social Media Engagement: The clinic's social media pages had minimal interaction and failed to attract new patients.
• Low Conversion Rates: Website visitors were not taking action to schedule consultations.
Challenges:
Despite being led by an experienced surgeon, this bariatric surgery clinic was struggling to attract new patients.
The clinic faced several issues:
• Limited Online Visibility: The website was not ranking well on Google, making it difficult for potential patients to find the clinic.
• Lack of Patient Awareness: Many people interested in weight loss surgery were unfamiliar with different procedures, such as gastric sleeve, gastric bypass, and lap-band surgery.
• Poor Social Media Engagement: The clinic's social media pages had minimal interaction and failed to attract new patients.
• Low Conversion Rates: Website visitors were not taking action to schedule consultations.
Healthcare – Transforming a Bariatric Surgery Clinic into a Market Leader
To tackle these challenges, we developed a multi-channel digital marketing strategy aimed at improving visibility, engaging potential patients, and driving appointments.
✅ SEO & Content Marketing: • Conducted keyword research and optimized the website for terms like "best weight loss surgery in Los Angeles" and "bariatric surgeon near me." • Created in-depth blog posts answering common patient concerns, such as "What’s the difference between gastric bypass and gastric sleeve?" • Developed an informative FAQ section on the website addressing insurance, costs, and recovery times.
✅ Paid Advertising (Google Ads & Facebook Ads): • Ran high-intent search ads targeting people actively looking for weight loss surgery solutions. • Launched a retargeting campaign for website visitors who didn’t schedule an appointment. • Created video testimonial ads featuring successful patient transformations.
✅ Social Media Growth Strategy: • Instagram & Facebook: Created posts featuring patient success stories, behind-the-scenes surgical footage, and myth-busting Q&A sessions. • YouTube: Developed a series of educational videos explaining different bariatric procedures in detail. • Live Q&A Sessions: Hosted Instagram and Facebook Live sessions where the surgeon answered patient questions.
✅ Email Marketing & Retargeting: • Designed an automated email sequence for potential patients who downloaded an informational brochure. • Sent personalized follow-ups with financing options and post-surgery care guides.
✅ SEO & Content Marketing: • Conducted keyword research and optimized the website for terms like "best weight loss surgery in Los Angeles" and "bariatric surgeon near me." • Created in-depth blog posts answering common patient concerns, such as "What’s the difference between gastric bypass and gastric sleeve?" • Developed an informative FAQ section on the website addressing insurance, costs, and recovery times.
✅ Paid Advertising (Google Ads & Facebook Ads): • Ran high-intent search ads targeting people actively looking for weight loss surgery solutions. • Launched a retargeting campaign for website visitors who didn’t schedule an appointment. • Created video testimonial ads featuring successful patient transformations.
✅ Social Media Growth Strategy: • Instagram & Facebook: Created posts featuring patient success stories, behind-the-scenes surgical footage, and myth-busting Q&A sessions. • YouTube: Developed a series of educational videos explaining different bariatric procedures in detail. • Live Q&A Sessions: Hosted Instagram and Facebook Live sessions where the surgeon answered patient questions.
✅ Email Marketing & Retargeting: • Designed an automated email sequence for potential patients who downloaded an informational brochure. • Sent personalized follow-ups with financing options and post-surgery care guides.
Strategy & Approach
📈 85% increase in website traffic in 6 months
📈 50% growth in consultation requests
📈 40% higher engagement on Instagram & Facebook
📈 3X return on ad spend (ROAS) from Google Ads
Results
A combination of SEO, paid advertising, and patient-centered content helped the clinic establish itself as a trusted provider of weight loss surgeries, significantly increasing patient appointments.
